M e help our clients find
new and better ways of
engaging their female
consumers, we create brand
design ideas that are in touch
with people and the world we live in.
We do this most importantly by talking and listening to women. We continually explore, discover and debate emerging trends with our team of inspirational experts, visiting influencer exhibitions, mingling with interesting people in the shops, and leaving no page unturned in the magazines she reads. Or to break it down…

design trend analysis

Services: Competitive Review, Market Mapping, Brand Equity Analysis, Trend Analysis, Semiotic Analysis, Opportunity Positionings, Tone of Voice

brand strategy

Services: Brand positioning, Brand Essence Distillation, Brand Architecture, Brand Language, Portfolio Management, Communications Strategy

packaging & identity

Services: Concept Strategy, Development, Research, Photography, Artwork and Implementation